Users will soon have a updated setting that permits them to lessen the amount of AI-made content appearing in their streams. This move comes as the platform announced that it currently hosts more than 1 thousand million AI-generated clips.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale launch. This development coincides with a increase in AI content, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A large amount of this output is deemed low-quality AI content, a term for substandard, bulk-generated content that is often nonsensical or surreal.
Our research shows that numerous viewers like content created using AI tools, from computer-generated images to informative clips, and we want to provide users the option to adjust the amount of that, depending on their own choices,” said a company executive.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its service tagged as made with AI. Collectively, in excess of 100 mn pieces of content are submitted to the platform daily, making clips made by AI a limited percentage of its overall inventory.
User Control Features
Viewers will be in a position to reduce or increase the amount of AI-generated videos they watch by opening the content preference setting in the platform and choosing the AI content topic. Other topics that currently be controlled under the filter include news, style, beauty, and choreography.
Platform Guidelines
Its guidelines oblige creators to identify convincing AI-generated content, and it prohibits dangerous deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the service will now apply an “AI-made” label to content created with its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This action is designed to deter users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is furthermore establishing a two million dollar awareness program for professionals and institutions to develop learning resources about ethical AI use. This program will benefit educational bodies specializing in training coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, following controversy over proposals to cut jobs for hundreds of safety staff in the UK. TikTok is expected to cut 439 jobs in its content moderation division in its British office, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content prior to it has to be seen by people. The platform reported a significant reduction in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”
